Digital PR

Digital PR As a Marketing Tool

While marketing focuses on promoting a product or service, public relations (PR) focuses only upon creating product awareness and customer loyalty. It is more inclined towards changing opinions and behaviors. Now, the question arises. How do you achieve this digitally? Digital PR targets clients on virtual platforms instead of relying on traditional media. It goes hand in hand with digital marketing. It includes:

  • Publishing articles and press releases
  • Working with bloggers and influencers on product features and reviews
  • Affiliate marketing
  • Nurturing journalist and content writing contacts to secure press hits
  • Using social media to gain exposure
  • Building brand trust through online reviews 

There are several different types of campaigns you can opt for when choosing digital PR. Adex360 is your go-to digital marketing agency that not only provides you with a digital PR plan, but also executes it for you!

Build Effective PR Strategies

The purpose of digital PR is to create brand awareness. This is why it is essential to build a strategy, the effects of which are not only effective , but also, long lasting. Adex360 follows a unique approach from traditional marketing agencies and provides you with the best digital PR plan of action. Here is a glimpse of how we build awareness for your brand using PR/influencer marketing:

  • Build brand story using relevant influencer and target audience 
  • Generate purchase-motivated content 
  • Leverage key cultural moment:
  • Make content relevant to target audience 
  • Create content around culturally relevant moment for legitimization of brand story/ image

Expand Your Business To New Heights

You may start to wonder why you need digital PR when digital marketing alone is producing positive outcomes. Adex360 can provide you a digital PR solution that would help your business grow in the following ways:

  • Expand your audience
  • Increase website traffic
  • Improve search engine rankings
  • Strengthen lead generation efforts, and much more.

Trust Adex360 to help you not only transform your marketing approach but also significantly increase your ROI.

Improve Your SEO With Digital PR

Publishing on high-authority websites and obtaining links to your website will help you rank higher for your target keywords. The higher you rank on Google, the more visitors your website will receive. Even though PR and SEO can be beneficial when implemented alone, they can be even more fruitful when combined. Understanding the link between PR and SEO is crucial for maximizing their impact. Adex360 provides the following SEO services to boost your digital presence:

  • Helping your website rank higher for relevant keywords
  • Building links to boost your website’s credibility
  • Improving your brand’s visibility on social media
  • Increasing the reach of your website and brand online