Seona – Social Media Growth with Adex360

Seona is a brand deeply rooted in artisanal craftsmanship, blending tradition with contemporary aesthetics. Founded by Samia, Seona showcases handmade creations that tell stories of heritage and elegance. While the brand’s products carried a unique identity, its presence on social media failed to reach the right audience at scale. Engagement was inconsistent, conversions were low, and the brand struggled to build a community of loyal customers. Seona needed a social media strategy that resonated with its audience and drove measurable growth. That’s where Adex360 stepped in.

Challenges Identified & Solutions Implemented

• Low Engagement & Brand Awareness

Problem: Seona’s social media presence lacked consistency, failing to capture attention and engage followers effectively. Solution: A curated content calendar introduced a mix of storytelling, behind-the-scenes footage, influencer collaborations, and product showcases, ensuring Seona remained top-of-mind for its audience.

• Inconsistent Conversions from Social Channels

Problem: Despite having an aesthetically pleasing Instagram and Facebook presence, social media wasn’t driving enough conversions. Solution: Optimized call-to-actions (CTAs), interactive Instagram stories, and strategic ad placements turned passive scrollers into active buyers.

• Underutilized Influencer & Community Marketing

Problem: Seona wasn’t leveraging user-generated content (UGC) or influencer partnerships to build brand credibility. Solution: A micro-influencer collaboration program was launched, featuring real people styling Seona’s pieces, leading to authentic engagement and organic reach expansion.

Social Media Growth & Performance for Seona

A well-structured social media strategy transformed Seona’s engagement, sales, and customer interactions.

Key Achievements:

• 30% increase in sales, proving the impact of targeted social media campaigns.
• 25% rise in number of orders, as a result of optimized social funnels.
• 47% improvement in conversion rate, driven by better content and strategic ad placements.
• 56% increase in average order value, showing that social media campaigns were attracting high-value customers.

Content Strategy & Influencer Marketing

A compelling content strategy and a strong influencer marketing approach played a pivotal role in Seona’s digital growth.

Content Optimization

• Curated Instagram grids and story highlights reflected the brand’s aesthetics and craftsmanship.
• Created engaging Reels and TikToks showcasing the making of Seona’s products, drawing in an audience interested in artisanal fashion.
• Interactive polls, Q&A sessions, and behind-the-scenes stories built a stronger emotional connection with followers.

Influencer & Community Marketing

• Partnered with micro-influencers and fashion content creators to showcase Seona in real-life settings, boosting brand trust.
• Encouraged user-generated content (UGC), resharing customer photos and testimonials to build social proof.
• Engaged with followers through giveaways, collaborations, and live sessions to foster a loyal brand community.

Sales Growth: Paid vs. Organic Social Media Marketing

A balanced approach between organic content and paid social campaigns ensured consistent growth.

Steps Taken for Sales Growth:

• Social media ads target high-intent shoppers through dynamic retargeting and interest-based targeting.
• Engaging organic content built brand credibility, reducing the need for aggressive paid promotions.
• Social commerce features like Instagram Shopping and Facebook Marketplace made the buying process seamless.

Sales figures proved the effectiveness of this strategy—social media-driven purchases skyrocketed, and the combination of paid and organic efforts ensured a sustainable growth model.