Technical Seo Services
Technical SEO to help you grow
Technical Seo Agency
Technical SEO services focused on generating a strong ROI.
While technical SEO is one of the most key components of an effective SEO strategy and a high-performing website, many websites are still not built to be SEO-friendly or compliant for search engines.. Technical SEO goes hand in hand with other pillars of SEO;
What is technical SEO?
Technical SEO ensures a website functions in line with Google’s algorithm requirements and recommendations. This service encompasses all the core elements that allow Google bots to crawl, render, index and subsequently rank a website.
Why is it Important?
If bots can’t crawl your website to understand what you have to offer, it is impossible for them to then decipher where your website should be ranking in the search results.
Prioritising technical SEO is essential to ensure your website has a strong performing foundation. Without it, you can end up investing in other areas of your website and SEO with little to no results long term. It’s like building a house on uneven ground.
Our Approach to Technical SEO Services
We strive to work effectively and efficiently to address the most impactful tasks, in the most suitable method for both your website functionality and team resources. Our track record includes impressive client case studies and testimonials from a diverse range of businesses across various sectors and niches. When addressing technical issues, we prioritise based on severity, and align them with your specific goals, ensuring you gain the most benefit from investing in our technical SEO services.
1. Keyword Optimization
Effective keyword research is the foundation of SEO success. Target primary keywords in crucial areas like titles, meta descriptions, headings, and URLs. Use secondary and LSI keywords naturally to enhance content relevance while avoiding keyword stuffing.
- Conduct keyword research for primary and secondary keywords.
- Use primary keywords in page titles, meta descriptions, first 100 words, headings, and URL structures.
- Naturally use secondary and LSI keywords in the content.
- Avoid keyword stuffing.
2. Meta Tags Optimization
Meta tags are critical for search visibility. Craft unique titles and descriptions that include target keywords and entice clicks.
- Create unique and descriptive title tags for each page.
- Write compelling meta descriptions that encourage clicks.
- Include primary keywords naturally in both.
3. URL Structure
Optimizing URL structures enhances both SEO and user experience. Keep URLs concise and include relevant keywords for better rankings.
- Ensure URLs are short, clean, and descriptive.
- Use hyphens (-) to separate words.
- Avoid unnecessary parameters and numbers.
- Include the target keyword in the URL.
4. Heading Tags (H1, H2, H3)
Properly structured headings improve content readability and SEO. Use hierarchical headings with relevant keywords for clarity and ranking benefits.
- Use only one H1 tag per page, ideally with the primary keyword.
- Structure content with H2 and H3 tags for better readability
- Include secondary keywords in subheadings where relevant.
5. Content Optimization
Quality content engages users and satisfies search engines. Focus on originality, addressing user intent, and using structured formats for readability.
- Ensure the content is original, engaging, and over 300 words.
- Address user intent and answer potential questions.
- Highlight key benefits, features, and use cases.
- Avoid duplicate content.
- Use bullet points for better readability
6. Image Optimization
Optimizing images improves site speed and accessibility. Focus on descriptive names, alt text, and efficient formats for better SEO outcome
- Use descriptive, keyword-rich file names (e.g., cotton-duvet.jpg)
- Add alt text with relevant keywords.
- Compress images to improve page load speed.
- Use modern formats like WebP for faster loading.
7. Internal Linking
Effective internal linking improves crawlability and keeps users engaged. Link related pages strategically to enhance SEO and navigation.
- Link to relevant internal pages using keyword-rich anchor text.
- Ensure every page links back to important category or product pages.
- Create a "Related Products" or "You May Also Like" section.
8. External Linking
Linking to authoritative sources builds credibility and trust. Regularly check for broken links to maintain SEO health
- Link to authoritative, relevant external sources.
- Ensure external links open in a new tab.
- Check for broken external links and update if necessary.
9. Structured Data (Schema Markup)
Structured data enhances listings with rich snippets, improving click-through rates. Implement schema for better visibility.
- Implement product schema (for product pages).
- Add review schema to display ratings in search results.
- Validate structured data with Google’s Rich Results Test.