How EU Naturals Took Back Control of its Customer Journey
Reclaiming Eu Natural’s Digital Narrative
Brand Overview
EU Cream is Pakistan's leading personal care brand, recognized as a household name with robust sales across third-party retail and online marketplace channels. Despite strong marketplace success, EU Naturals lacked ownership of its digital journey, prompting the need for a dedicated platform that would enrich customer relationships, enable strategic growth, and accurately reflect the brand’s purpose and identity.
Strategy Overview
We collaborated closely with EU Naturals to craft a high-performing, educational, and user-friendly Shopify website. Every element, from navigation to visuals, was developed to enhance trust, improve discoverability, and guide the wellness-focused buyer journey.
EU Cream’s key challenge was dependency on third-party marketplaces, which resulted in limited ownership of customer journeys.
We addressed this by developing a robust D2C channel that enabled direct engagement with customers and overcame the lack of direct interaction.
This laid the foundation for CRM, retention, and content-driven growth while staying true to the brand’s clean and credible voice, resolving the absence of long-term brand-led growth tools.
Overall Result
Conversion Rate
38%
Traffic Uplift
900%
Product Page Loads
Sub-1s
Services Provided
Consulted on transitioning from third-party sales to brand-owned channels with future-ready growth tactics.
Designed a trust-focused, education-led shopping experience aligned with the wellness category.
Key Teams & Expertise
Consultancy
Led the strategic roadmap, from platform audit and architecture to scalable D2C frameworks and content planning.
UI/UX Design
Crafted an intuitive design system prioritizing clarity, conversion, and category-specific UX best practices.
Web Development
Built a high-speed, mobile-responsive Shopify store ready for future integrations and marketing expansion.
Let’s Build What’s Next
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