BeOneShopOne – A D2C Western Clothing Brand

Overview

BeOneShopOne is a leading Pakistani Western clothing brand, offering trendy and stylish apparel directly to consumers. As a growing D2C fashion brand, visibility in organic search results was crucial for scaling sales and staying competitive. In June 2024, Adex360’s SEO team launched a strategic SEO overhaul to improve keyword rankings, increase organic traffic, and boost sales.

This case study reviews how a targeted SEO strategy, refined keyword selection, content optimization, and a strong backlinking approach contributed to substantial growth in rankings, traffic, and sales performance over six months (June 2024 – December 2024).

In June 2024, BeOneShopOne’s SEO team at Adex360 identified a critical need for keyword refinement. The brand was previously targeting broad, high-competition keywords, making it difficult to secure top rankings on search engines.

To align better with customer intent, the strategy shifted towards long-tail, niche-specific keywords that were:

• Less competitive but highly relevant to Western apparel.
• More aligned with customer search behavior.
• Likely to drive higher conversion rates due to targeted traffic.

By adopting a focused keyword approach, BeOneShopOne was able to increase organic visibility while improving rankings for search terms that mattered most to their audience.

Alongside keyword refinement, high-quality content and a strategic backlink-building approach played a vital role in improving BeOneShopOne’s domain authority and organic performance.

Content Strategy Enhancements

• Developed SEO-optimized content with semantic structuring to improve keyword relevance.
• Created engaging blog posts, product descriptions, and category pages tailored to customer search behavior.
• Ensured that all content was Google-friendly, prioritizing readability and intent matching.

Backlink Growth (July – December 2024)

A strong backlinking approach significantly improved BeOneShopOne’s domain authority and search rankings:

• The brand’s backlink profile increased by 36%, growing from 3.8K links in July to 5.2K in December.
• Authoritative fashion and e-commerce sites contributed to high-quality inbound links, reinforcing credibility.

This strategic backlink expansion further supported the SEO strategy, improving site trustworthiness and boosting search rankings.

Sales Impact: SEO vs Paid Performance

The improved SEO strategy had a direct impact on sales performance, proving that organic search can drive results comparable to paid advertising.

SEO-Driven Revenue Surge

SEO-driven traffic contributed to a significant increase in total sales, accounting for nearly 49% of total revenue from July to December 2024.

Paid vs. Organic Sales Growth

• Organic sales saw a consistent upward trend, closing the gap with paid sales revenue over the six-month period.
• By December 2024, SEO-driven revenue was nearly equal to paid sales, demonstrating the power of organic growth in e-commerce.

This comparison highlights how a well-executed SEO strategy can significantly reduce dependency on paid ads, offering a sustainable long-term growth model.

Key Takeaways & Results

The SEO improvements implemented by Adex360 delivered exceptional growth for BeOneShopOne:

• 20% increase in first-page keyword rankings (from 35% in July to 55% in December).
• 36% growth in backlinks, strengthening domain authority.
• SEO-driven sales nearly matched paid campaign revenue, proving the power of organic traffic.
• Long-tail keyword targeting improved ranking positions & audience relevance.

The Power of SEO for Fashion Brands

BeOneShopOne’s success story showcases how strategic SEO execution—from keyword shifts and content optimization to backlink growth and performance tracking—can drive remarkable results in highly competitive industries like fashion and apparel.

Final Thoughts