HOW A LUXURY LIVING BRAND
Overcame a Major Economic Crisis and Tripled Annual Sales
Using a data-driven approach, AAFMAA measured the revenue impact of their marketing efforts, revealing which channels to prioritize or scale back.
Using a data-driven approach, AAFMAA measured the revenue impact of their marketing efforts, revealing which channels to prioritize or scale back.
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The Ritz-Carlton Residences in Baltimore is luxury living at the heart of Federal Hill’s waterfront.
Prior to their grand opening, the Ritz-Carlton Residences in Baltimore had 139 contracts for 192 units. And then the housing crisis of 2008 happened. More than 85% of those contracts defaulted.
To make matters worse, if users searched for “the ritz in baltimore” on Google, they would find a local gentlemen’s club before Ritz-Carlton Residences. They knew they needed higher search visibility and more sales, fast.
Unprecedented marketing reporting showed the revenue impact of each online marketing channel.
Through a process designed for clear communication built a foundation of trust, Ritz-Carlton Residences and Silverback drove qualified web traffic with a higher likelihood of purchasing luxury properties.
The Ritz-Carlton Residences targeted keywords across search channels that captured audiences with a higher chance of converting into sales.
The Ritz-Carlton Residences targeted keywords across search channels that captured audiences with a higher chance of converting into sales.
The Ritz-Carlton Residences targeted keywords across search channels that captured audiences with a higher chance of converting into sales.
"We went from having 10 sales in a year to averaging 30 to 40 sales a year for the next three years."
EMILY BOCK, PROJECT MANAGER, RXR
Results from collaborating with Silverback
Sales Increase YoY
300%%
Organic web Traffic YoY
100%%
SERVICES THAT DROVE
Dramatic Increase in Annual Sales
SERVICES THAT DROVE
Specialized reports identified the keyword and source for every lead generated, focusing SEO efforts on the keywords that brought in actual buyers.
SERVICES THAT DROVE
Specialized reports identified the keyword and source for every lead generated, focusing SEO efforts on the keywords that brought in actual buyers.
SERVICES THAT DROVE
Specialized reports identified the keyword and source for every lead generated, focusing SEO efforts on the keywords that brought in actual buyers.
THE CONSUMER SERVICES MARKETING PROGRAM:
Research-Focused SEO:
Audience research examines why users search for organizations like you. These insights guide content creation and website development to attract qualified search traffic.
Research-Focused SEO:
As a Google Partner, our paid media team has platform expertise and stays current on industry best practices. We also work closely with in-house content, creative and analytics teams that allows clients to iterate and rapidly improve campaigns.
Research-Focused SEO:
The conversion point of digital marketing campaigns is critical. Strong editorial content and clear conversion pathways help users navigate your website and take action.
How does your growth story unfold?
Using a data-driven approach, AAFMAA measured the revenue impact of their marketing efforts, revealing which channels to prioritize or scale back.
Case Study
AAFMAA