Today, all of us ask this question: Is AI SEO better than Human SEO? But every expert knows that the right strategy lies in using both of these.
As SEO continues to evolve, having the right set of tools at your disposal is crucial for achieving high rankings on Google. SEO tools help you optimize your website, track performance, analyze competition, and discover keywords that will drive organic traffic.
In this blog, we uncover the top 10 best free SEO tools in 2025 for you to boost your SEO strategies. Many, even used by our own experts, too. Let’s find out how to upgrade your game!
Top 10 Free SEO Tools
Using tools isn’t wrong; in fact, it’s a more innovative approach if done correctly. Our team of experts at Adex360 devised this comprehensive list of the 10 best Free SEO tools you can use. We have been using it for a while, and trust us, they work like magic.
1. Google Search Console
If you are in the SEO business, you must already know of Google Search Console (GSC). It is one of the most powerful SEO tools provided by Google. It allows website owners to monitor, maintain, and troubleshoot their site’s presence in Google Search results to devise better strategies and improve their SEO ranking.
Here is what they are mostly used for:
- Website Settings: Customize your Site’s presence
The Website Settings feature in Google Search Console allows you to configure essential settings for your website. From adding and verifying your site to ensuring it’s properly indexed, you can tailor the tool to monitor your domain, subdomains, or specific URLs.
Similarly, you can also control whether Google can crawl your pages or whether certain areas of your site should be excluded from the index.
- Query Tracking: Understand what people are searching for
Similarly, for proper SEO, understanding what people are searching for is the key.
It provides insights into the search queries that drive traffic to your site. This feature reveals which keywords are bringing users to your pages and how your site ranks for them. It helps you see which queries are performing well and where improvements are needed.
- Identifying Technical Errors:
Google Search Console helps you identify and fix technical errors that can negatively impact your site’s SEO performance. Addressing technical issues like crawl errors, mobile usability, and index coverage issues can enhance your site’s visibility and user experience. This is where the game lies.
Limitations
- Only gives data for Google instead of all other Search Engines.
2. Google Keyword Planner
Every SEO strategy involves extensive, in-depth, and updated keyword research, and this is where Google Keyword Planner takes the lead.
It is a tool offered by Google Ads and helps you find keyword ideas, check search volume, and discover new keywords for your website content. Though it’s mainly designed for Google Ads campaigns, it is widely used by SEO professionals for organic keyword research.
Using it can help build a strong SEO roadmap with search volume data and competitor advantage.
Limitation:
No Difficulty Score:
Unlike other SEO tools, Google Keyword Planner doesn’t provide an SEO difficulty score for keywords. While it does show Ad competition data, you don’t get insights into how hard it would be to rank for a particular keyword organically, which is essential when building your SEO strategy.
3. AHREFS
Furthermore, AHREFS is one of the most popular and powerful SEO tools used by digital marketers, content creators, and website owners to boost their search engine visibility. It provides 80% accurate data for website organic traffic, and an array of features designed to help you improve your website’s SEO performance, track competitors, and optimize content strategies. It also helps you monitor your ranking in search engines for better strategies.
Our specialized SEO team in Adex360 strategically focuses on SEO audits and strategies to do a 360 analysis of your website and your competitors.
Our SEO roadmap follows in depth research to help you rank on top.
Limitation
Cost: AHREFS can be relatively expensive for smaller businesses or individuals. However, its comprehensive features and data quality justify the price for many.
Learning Curve: AHREFS can be overwhelming for beginners due to the sheer amount of features and data available. However, once you get the hang of it, the tool is very intuitive.
Struggling to learn it? Let us handle it for you. We have a professional team of SEO experts with best practices in handling SEO tools.
Contact us now and let’s develop that strategy!
4. SEMRUSH
Let’s talk about SEMrush for a minute.
It is an all-in-one SEO tool that helps with keyword research, competitor analysis, backlink tracking, and on-page SEO. It also SEO professionals improve their site’s visibility, track competitors, and refine their content strategies, such as:
- Keywords with proper difficulty score
- High competitor analysis and comparison
- Keyword and Backlink Gaps
- Position tracking
Limitation:
Data Accuracy: Like all third-party SEO tools, SEMrush’s data may not always match Google’s exact numbers, especially when it comes to keyword search volumes and traffic estimates.
5. UberSuggest
Ubersuggest, created by the infamous Neil Patel, is a competitive SEO tool for keyword research, domain analysis, and site auditing. It helps with content ideas and offers insights into your site’s SEO performance.
No need to waste time creating content that doesn’t resonate, when you can get ideas to exactly what people are looking for.
The Main Features of Ubersuggest include:
- Keyword ideas to generate content
- Keyword Suggestions
- Content Ideas
- Backlinks Data
Limitations
6. Screaming Frog:
Let’s talk screaming frog, and no, we don’t mean in a Disney movie.
It is a website crawler tool that helps you perform technical SEO audits. The free version allows you to crawl up to 500 pages of a website to find issues like broken links, missing metadata, and duplicate content. Imagine what more you can get with the paid versions, such as:
- Find Broken links on each site
- Analyze Page Titles and Meta
- Discover Duplicate content
- Schedule SEO audits
- Cover all the technical details of a website and website audits
- Improves onsite SEO
We at Adex360 ensure draft professional and thorough website audits with top notch technical SEO. We also guarantee to identify all technical issues and SEO gaps to devise a strong and result-driven strategy. Reach out to us today and let’s bring your website to number one!
7. MOZ
Moz is another powerful tool that is widely used to develop strong SEO marketing strategies. It offers a range of features, including keyword research, site auditing, backlink analysis, and rank tracking.
Best Moz Usage includes:
- Keyword and Link Research
- Competitive Research
- Rank Tracking
- Site Crawl
- Domain Overview
8. ChatGPT
I bet a lot of you think ChatGPT is out of the game. But its not! The smart use of ChatGPT can be a game-changer for your SEO, making things much easier and less time consuming.
This chatbox can help you with keyword optimization, content creation, and improving readability, which are essential for ranking higher on Google.
Here is all you can do with ChatGPT:
- Find relevant keywords and LSI keywords
- Get Content Ideas and Draft
- Improve the readability of your content
- Generate SEO optimized titles and FAQ’s
9. SEO Optimer
Oh, and not to forget the Audit and reporting tool; our go to SEO optimer. This one checks all the marks for real-time analysis and actionable insights to improve your website’s SEO health.
With it, you can now,
- Make SEO audits with ease
- Do keyword tracking
- Backlink Research and Monitoring
- Track and enable the SEO crawler
10. Majestic SEO
Lastly, for us, backlinks and link building are one of the most crucial parts of SEO and we primarily focus on that.
Majestic SEO allows our team to effectively research, analyze, and build quality backlinks. Furthermore, it allows us to identify both the quality and quantity of backlinks with its trust and citation flow. All this is super important to develop a comprehensive SEO strategy tailored to your brand and market competition. Let us do it for you!
Reach out to us now and let’s rank your brand!
Get SEO360 with Us
We at Adex have an expert team of SEO experts backed by years of experience and market research. Our team is constantly updated with the latest search engine algorithm updates and continues to evolve and adapt to the recent demands.
From extensive keyword research to onpage SEO, off page backlinks, and even technical SEO, we handle it all. And if you have content to write, just reach out to us. We do it all for you!
Contact us now and let’s climb the Google Ladder together!
Learn More
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