Pushbot – Automated Web Push Notifications for Shopify Stores

Overview

Pushbot is an advanced web push notification app designed to help Shopify merchants engage customers, recover abandoned carts, and drive repeat sales through real-time notifications. Developed by Adex360, Pushbot enables automated and personalized messaging, allowing store owners to reach their audience instantly, even when they are not on the website.

Development Goals & Objectives

The primary goal of Pushbot was to create a seamless, automated notification system that helps Shopify merchants retain customers and boost conversions. Key objectives included:

• Automated Push Notifications – Enable merchants to send real-time notifications for promotions, abandoned carts, and restocks.
• Personalized Customer Engagement – Implement audience segmentation for targeted notifications based on user behavior.
• One-Click Subscription – Simplify the opt-in process to maximize subscriber acquisition without requiring email or phone numbers.
• Multi-Device Compatibility – Ensure seamless push notifications across desktop and mobile browsers.
• Performance Tracking & Analytics – Provide real-time insights into campaign performance, click-through rates, and conversion impact.

Key Features & Technologies Used

To make Pushbot a powerful marketing automation tool, Adex360 integrated cutting-edge web push notification technology with a user-friendly Shopify interface:

• Automated Abandoned Cart Recovery – Sends timely notifications to recover lost sales and boost revenue.
• Instant Promotional Alerts – Notifies customers about flash sales, exclusive discounts, and limited-time offers.
• Behavior-Based Retargeting – Tracks customer activity to send relevant push notifications based on browsing and purchase history.
• Multi-Browser & Device Support – Works on Chrome, Firefox, Edge, and other major browsers for seamless user engagement.
• Advanced Scheduling & Segmentation – Allows merchants to schedule campaigns and segment audiences for personalized outreach.
• Real-Time Analytics & Reporting – Provides detailed metrics on notification performance, click rates, and conversions.

Challenges & Solutions

Increasing Subscriber Opt-Ins

Many customers hesitate to enable push notifications, reducing the potential subscriber base.
Solution: Implemented one-click opt-ins and incentive-based subscription pop-ups to increase opt-in rates.

Preventing Notification Fatigue

Frequent or irrelevant notifications can lead to customer disengagement.
Solution: Developed intelligent frequency control and segmented targeting to ensure relevant and well-timed notifications.

Ensuring Cross-Browser & Device Compatibility

Push notifications needed to function across multiple browsers and devices.
Solution: Integrated service worker technology to enable seamless notification delivery across all supported browsers and platforms.

Results & Impact

• Higher Customer Retention – Push notifications helped merchants re-engage previous visitors and increase repeat purchases.
• Boosted Abandoned Cart Recovery – Timely reminders resulted in a higher recovery rate for lost sales.
• Increased Click-Through Rates – Personalized push campaigns saw significantly higher engagement and conversions.
• Seamless Automation – Merchants saved time with fully automated campaigns that run in the background.